Vision Press
 
 
The Media in America is the leading textbook in the field. The sixth edition was used at more schools than all the other textbooks combined. The reason for The Media in America’s success is simply the high standard it uses for the study of history. The seventh edition retains the qualities that have made previous editions so successful, but it adds some features that make it even better. You will find substantial revisions in several chapters, material on recent major events such as media coverage of Hurricane Katrina, new sidebars, additional informative illustrations, and updated and enlarged bibliographies for all chapters. A teacher’s manual on a CD is available with adoption of the book. It includes PowerPoint presentations for classroom use, course syllabi, chapter quizzes, helpful aids for researching and writing historical papers and essays, and a variety of other items. Despite the improvements, the suggested retail price is only $47.95 — less than half the price of some textbooks in the field and lower than for used copies of many. Publishers’ suggested retail prices of textbooks in media history: Sloan, The Media in America, 7th ed. $47.95 Folkerts,Teeter & Caudill, Voices of a Nation $107.60* Crowley & Heyer, Communication in History $111.40* Ward, Mainstreams of American Media Hist $114.80* Emery, Emery & Roberts, Press and America $123.80* * These prices are from the website of Pearson/Allyn & Bacon/Longman in August 2008.
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Features
The Media in America: the leading textbook in the field
 
It is used at more schools than all the other textbooks combined.
 
The reason for its success is the high standard it uses for the study of history. A different expert author for each chapter assures the best historical account available. Chapters are based on primary sources.
 
ISBN: 978-1-885219-34-3
Suggested retail price: $47.95
CONTENTS
 
Introduction: Why Study Media History?  
1   Origins of Mass Communication
2   Printing in America, 1600-1690
3   The Colonial Press, 1690-1765
4   The Revolutionary Press, 1765-1783
5   The Party Press, 1783-1833
6   Freedom of the Press, 1690-1804
7   The Penny Press, 1833-1861
8   The Antebellum Press, 1820-1861
9   The Press and the Civil War, 1861-1865
10   The Frontier Press, 1800-1900
11   The Press and Industrial America, 1865-1883
12   The Age of New Journalism, 1883-1900
13   American Magazines, 1740-1900
14   The Development of Advertising, 1700-1900
15   The Emergence of Modern Media, 1900-1945
16   The Media and Reform, 1900-1917
17   The Media and National Crises, 1917-1945
18   Radio Comes of Age, 1900-1945
19   The Entertainment Media, 1900-present
20   The Age of Mass Magazines, 1900-present
21   Modern Advertising, 1900-present
22   Public Relations, 1900-present
23   The Media in Transition, 1945-1974
24   The News Media, 1974-2000
25   The Contemporary Media, 2000-present