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The Media in America: A History, 9th edition (2014) (Sloan)

$57.95 $53.95

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The Media in America is the leading textbook in the field of mass communication history. Previous editions have been used at as many schools as all the other textbooks combined. The reason for its success is, we be­lieve, simply the high standard it uses for the study of history. For example, it is the only textbook that relies mainly on primary sources.

The 9th edition retains the qualities that have made previous editions so successful, but it adds some features that make it even better. You will find substantial revisions in several chapters, updated and enlarged bibliographies for all chapters, material on recent major events, and additional informative illustrations.

560 pages

ISBN 978-1-885219-49-7 

Chapters:

INTRODUCTION: WHY STUDY MEDIA HISTORY?

1    ORIGINS OF MASS COMMUNICATION

2    PRINTING IN AMERICA, 1600-1690

3    THE COLONIAL PRESS, 1690-1765

4    THE REVOLUTIONARY PRESS, 1765-1783

5    THE PARTY PRESS, 1783-1833

6    FREEDOM OF THE PRESS, 1500-1804

7    THE PENNY PRESS, 1833-1861

8    THE ANTEBELLUM PRESS, 1820-1861

9    THE PRESS AND THE CIVIL WAR, 1861-1865

10    THE FRONTIER PRESS, 1800-1900

11    THE PRESS AND INDUSTRIAL AMERICA, 1865-1883

12    THE AGE OF NEW JOURNALISM, 1883-1900

13    AMERICAN MAGAZINES, 1740-1900

14    THE DEVELOPMENT OF ADVERTISING, 1700-1900

15    THE EMERGENCE OF MODERN MEDIA, 1900-1945

16    THE MEDIA AND REFORM, 1900-1917

17    THE MEDIA AND NATIONAL CRISES, 1917-1945

18    RADIO COMES OF AGE, 1900-1945

19    THE ENTERTAINMENT MEDIA, 1900-present

20    THE AGE OF MASS MAGAZINES, 1900-present

21    MODERN ADVERTISING, 1900-present

22    PUBLIC RELATIONS, 1900-present

23    The MEDIA IN TRANSITION, 1945-1974

24    THE NEWS MEDIA, 1974-2000

25    THE CONTEMPORARY MEDIA, 2000-present