Mass Communication in the Global Age is an outstanding textbook for introductory courses in mass communication.
• Each chapter is written by an authority on the topic, assuring accuracy, balance, and in-depth understanding.
• Wide-ranging in subject matter, it introduces students to the functions of mass communication, today’s media industries, and the most important ideas and issues in the field. Its treatment of the major areas of interest in the field of mass communication education sets it apart.
• Its clean, open design improves readability. The uncluttered pages focus the emphasis on content and substance rather than decorative graphics.