Research Methods in Communication includes them all. We think you will find that it is clearly the best book for covering the wide range of methods — not only the quantitative but the qualitative ones also — that scholars in the field use.
To make certain Research Methods in Communication provides the best instruction, each chapter is written by an expert on the chapter topic. So you can be confident that, as you begin to study methods, you will have the very best guides.
ISBN 978-1-885219-53-4
Chapters:
Part I. Fundamentals of Research
1. The Nature and Purpose of Research
2. History of Research Methods
3. Research Ethics
4. The Library as a Research Source
5. Using Databases
6. Bibliographies and Literature Reviews
Part II. Social and Behavioral Sciences
7. Measurement
8. Sampling
9. Content Analysis
10. Survey
11. Experiment
12. Hypothesis Testing
13. Statistics
Part III. Humanities and Professional Studies
14. Legal Methods
15. Historical Methods
16. Field Observation and Case Studies
17. Oral History
18. Focus Groups and Intensive Interviews
19. Cultural and Critical Studies
Part IV. Using Methods in the Real World
20. Print Research
21. TV, Radio, and Music Research
22. Public Relations Research
23. Advertising Research
24. New Media Research
25. Visual Communication Research