The Media in America: A History, 10th edition (2017) (Sloan)
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The Media in America is the leading textbook in the field of mass communication history. Previous editions have been used at as many schools as all the other textbooks combined. The reason for its success is, we believe, simply the high standard it uses for the study of history. For example, it is the only textbook that relies mainly on primary sources.
The 9th edition retains the qualities that have made previous editions so successful, but it adds some features that make it even better. You will find substantial revisions in several chapters, updated and enlarged bibliographies for all chapters, material on recent major events, and additional informative illustrations.
570 pages
ISBN 978-1-885219-57-2
Chapters:
INTRODUCTION: WHY STUDY MEDIA HISTORY?
1 ORIGINS OF MASS COMMUNICATION
2 PRINTING IN AMERICA, 1600-1690
3 THE COLONIAL PRESS, 1690-1765
4 THE REVOLUTIONARY PRESS, 1765-1783
5 THE PARTY PRESS, 1783-1833
6 FREEDOM OF THE PRESS, 1500-1804
7 THE PENNY PRESS, 1833-1861
8 THE ANTEBELLUM PRESS, 1820-1861
9 THE PRESS AND THE CIVIL WAR, 1861-1865
10 THE FRONTIER PRESS, 1800-1900
11 THE PRESS AND INDUSTRIAL AMERICA, 1865-1883
12 THE AGE OF NEW JOURNALISM, 1883-1900
13 AMERICAN MAGAZINES, 1740-1900
14 THE DEVELOPMENT OF ADVERTISING, 1700-1900
15 THE EMERGENCE OF MODERN MEDIA, 1900-1945
16 THE MEDIA AND REFORM, 1900-1917
17 THE MEDIA AND NATIONAL CRISES, 1917-1945
18 RADIO COMES OF AGE, 1900-1945
19 THE ENTERTAINMENT MEDIA, 1900-present
20 THE AGE OF MASS MAGAZINES, 1900-present
21 MODERN ADVERTISING, 1900-present
22 PUBLIC RELATIONS, 1900-present
23 The MEDIA IN TRANSITION, 1945-1974
24 THE NEWS MEDIA, 1974-2000
25 THE CONTEMPORARY MEDIA, 2000-present
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